From Tradition to Transformation: Urbanization Materiality and the Preservation of Cultural Identity with Special Reference to Pakistani Society

Author(s) : Dr. Inayatullah Bhatti, Hussain Ahmed Dal

Abstract:

This study examines the complicated linkages between tradition, change, and cultural identity in Pakistani culture while accounting for urbanization and materialism. The study examines how growing urbanization is hurting cultural heritage, focusing on its pros and cons. The sustainable preservation of Pakistan's cultural identity is suggested to address urbanization issues. These recommendations are based on international conventions and regional differences. The abstract summarizes a comprehensive study on the delicate balance needed to preserve culture in a rapidly urbanizing society. A thorough synthesis of legal statutes, academic frameworks, and case studies underpins this inquiry.